ALT OPTIMISM
Creating a sense of aesthetic unity
Blending modern aesthetic elements with classic menswear styles to create a cutting-edge and innovative collection that pushes the boundaries of traditional fashion. Creating a tomorrow.
It embraces individuality, diversity and the sparks that come from opposing ideas, and is influenced by new lifestyle, resulting in inventive products that can prepare and protect us, as well as comfort and treat us.
This will take the form of easy, packable and portable products, as well as those that are superpadded and cocooning, acting as a cushion against the world.
Aesthetics range of refreshed heritage patterns and new rural idylls, offering a rebellious riposte to a world that has been long obsessed with making things newer and faster.
